I just heard a fascinating interview of one of my favorite authors and marketers. David Meerman Scott is a Rock Star in the marketing industry, the author of The New Rules of Marketing & PR, World Wide Rave and ...Read More
I am asked to speak a lot more lately to organizations interested in Motivational Marketing - and in those sessions I often leave extra time for Q&A - because the foundational question is - 'what organization has created the motivational ...Read More
The Merrick Pet Food people have it right. This is a great example of good Brand Journalism. The company has an engaging website with great content on its business and brand - and by using film and video ...Read More
I loved Peter Drucker. He was a self-described "social ecologist," writer and consultant who looked at how in 'this' society, human beings are organized in a business hierarchy. And much like Orwell, his writings accurately forecast many ...Read More
A Documentary in a Whole New Way! Lisa Campbell created the docuMEDiA Film Short in 2001. They are a unique fusion or hybrid of a NEWS story, a Documentary and Commercial Advertisement all rolled into one - and they have proven ...Read More
Welcome to The Brand Journalist! I'm thrilled to provide a space to discuss three exciting and relatively new fields of endeavor that I am deeply committed to. They are uber exciting and already changing the way businesses do business, ...from ...Read More